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Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.