Posts under the track:
MEDIA
06.09.2019
Why Trust is rightly top of DMEXCO’s agenda
DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.
20.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
13.05.2019
How to easily design social graphics
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
09.05.2019
“Focus instead of scatter”
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
06.05.2019
Using Instagram stickers correctly
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
02.05.2019
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.
14.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
11.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
01.03.2019
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.