Posts under the track:
MARKETING
11.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
05.07.2019
Having a ‘purpose’ is no longer enough
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
02.07.2019
Don’t forget the emotional connection
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
22.05.2019
What customer loyalty really means
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
14.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
10.05.2019
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
03.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
23.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.