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Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
Bob Grennberg speaks about R/GA's agency model and the necessary changes in the marketing industry.
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
Smart phones, social media and gamification: this is how companies are making their way into the digital era