Posts under the Topic:
Transformation
22.08.2019
Pippa Scaife (CNN) on Carrying the Legacy Forward – How Traditional Publishers are Evolving
In our Podcast Pippa Scaife reveals insights from CNN and Great Big Story.
25.07.2019
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
25.07.2019
Porsche goes digital – Podcast with Anja Hendel
Can an assembly line employee become Product Head? Porsche's digital transformation activities.
23.07.2019
Building a customer-obsessed culture
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
17.07.2019
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
15.07.2019
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
18.06.2019
Only with courage and creativity can we continue to develop (2/3 with Bob Greenberg)
Bob Grennberg speaks about R/GA's agency model and the necessary changes in the marketing industry.
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
10.01.2019
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era