Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.